Director, DTC — Americas Region

VeSync is a 1,000-person global organization leading category-building brands including Levoit and Cosori, with strong NPS and genuine consumer loyalty. The company has made a commitment to shift from channel thinking to consumer thinking, with executive alignment and organizational structure to back it. This role sits within the Americas Regional DTC Team, operating as the market-facing execution layer of VeSync's three-tier DTC model. Global DTC owns shared platform infrastructure and data tooling. This role uses those capabilities and translates them into market growth — owning the consumer relationship, the commercial results, and the operating rhythm for the Americas region. This is not a 'Head of eCommerce' role. The defining difference: eCommerce manages a channel. This role manages a direct to consumer relationship system across owned website, app, email, CRM, and other acquisition and retention programs. The role reports to the Regional CMO and is US-based.

Customer Lifecycle & Consumer Relationship Ownership (30%) • Design and own the Americas consumer lifecycle architecture: acquisition → activation → retention → referral → revenue • Manage cohort performance — track and act on 30/60/90-day retention curves, repeat purchase rate, and AOV trends • Lead lifecycle program activation: welcome series, cart abandonment, win-back, replenishment, VIP, churn risk, and service recovery • Define consumer segmentation logic and work with Global DTC platform team to activate segments in CDP • Own member/subscriber economics: active member value, contribution profit per member, CLV modeling Commercial P&L Leadership (25%) • Own Americas DTC P&L — revenue, margin, CAC, LTV, inventory efficiency, and contribution profit • Set and manage sales forecasts, revenue targets, and investment strategies aligned to company objectives • Lead pricing, promotional, and merchandising strategies grounded in incrementality logic — not platform attribution inflation • Manage CAC payback period and media efficiency ratio (MER) as primary growth health indicators Cross-Functional Orchestration (25%) • Act as growth conductor, across PCT, IMC, GTM, Data, and Operations teams • Lead consumer journey prioritization — define which lifecycle moments receive investment and in which sequence • Maintain operating cadence: weekly growth rituals, biweekly sprint reviews, monthly KPI retrospectives • Manage cross-functional trade-offs and escalation paths — resolve dependencies, not just report them • Serve as the senior Americas DTC voice with Global stakeholders and executive leadership Platform Fluency & Use Case Enablement (10%) • Define business requirements and use cases for Global DTC platform team — translate commercial priorities into intake briefs • Prioritize platform requests based on lifecycle impact: which segment to activate, which channel, and which timeline • Evaluate and provide feedback on platform performance — signal quality, automation coverage, experiment results • Champion data-driven decision making across UX, site performance, and lifecycle programs Team & Execution Rhythm (10%) • Build and lead a high-performing regional DTC team across growth, lifecycle, content operations, and analytics • Establish KPI tree, sprint cadence, and growth rituals that make results repeatable — not person-dependent • Develop team capability through deliberate project ownership and structured feedback loops

Years: 8–12 years in DTC, eCommerce, or digital commerce with significant US market exposure Commercial track record: Proven ownership of revenue, margin, and contribution profit in a scaled DTC business — not just channel contribution within a broader omni-channel P&L Builder experience: Has built operating cadence from scratch in a system that was incomplete — not only optimized an existing one Lifecycle ownership: Has managed cohort retention curves, not just campaign ROAS — can speak to what drove 90-day repeat rate changes Cross-functional record: Has delivered growth outcomes requiring coordination across product, data, brand, and operations — without team ownership Tier 1 · Non-negotiable → Customer lifecycle & retention thinking — cohort-level fluency, not just ROAS → Operating model building — cadence, KPI tree, use-case prioritization, playbook design → Cross-functional growth orchestration — influence without authority, trade-off leadership → Commercial & financial growth logic — CAC payback, incrementality, contribution profit → Builder mindset with ambiguity tolerance — can run before the system is complete Tier 2 · Important → Content-data integration sensibility — understands content as customer infrastructure → Experimentation & growth cadence — hypothesis-driven, not promotion-calendar driven → Consumer insight translation — turns signal into action, not just reporting → Team development — coaches toward accountability, not dependency Tier 3 · Good to have → Shopify / martech platform familiarity → Technical fluency with eCommerce stacks and CRM tools → Multi-brand or multi-category exposure What we are specifically NOT looking for: Candidates who primarily identify as channel operators, platform optimizers, or martech builders. The core job is direct to consumer relationship economics and growth system design — not eCommerce channel management.

• Own one of the three core growth engines for the Americas business — with real P&L accountability • Build a consumer relationship system on top of a Global platform that handles the infrastructure — focus on growth, not tooling • Lead category-building brands (Levoit, Cosori) with strong NPS and genuine consumer loyalty • Operate in a company that has made the commitment to shift from channel thinking to consumer thinking — with executive alignment and organizational structure to back it • Direct access to senior leadership and cross-functional resources across a 1,000-person global organization